Chair of Marketing and Innovation Management










Three young women sit and chat on a bench under blooming pink cherry trees on the central campus.










NEWS




Stay up to date and learn about our diverse activities in research and teaching. We keep you informed about our collaborations with companies, seminars, current research projects, and publications.
























News






The image shows Melanie Schwede wearing a doctoral hat, kissing the Gänseliesel on the cheek in Göttingen.


28.04.2025

Successful Dissertation Defense at the Chair of Marketing and Innovation Management







The image shows the participants of the kick-off event for the practical project gathered in front of a brick wall.


16.04.2025

Kick-off for the practical project on resilience and efficiency in the retail grocery sector








The image shows the first page of the article


25.03.2025

New Journal Publication on Voice Assistant Design







The image shows the participants of the colloquium together in a cave.


24.03 - 25.03.2025

Colloquium in a monastery







The image shows a group photo from the ICIS.


15.12. - 18.12.2024

Participation in the International Conference on Information Systems 2024







The picture shows Professor Hammerschmidt with the academic staff of the chair. They are standing next to each other in front of the castle.


15.11.2024

Marketing Symposium Münster







The picture shows the team from the Chair of Marketing and Innovation Management. They are standing next to each other in a semi-circle, each holding an alpaca by the hand.


11.10.2024

Alpaca Hike








The image shows Melanie Schwede (left) and Dr. Nika Meyer (right). Both are wearing white Shirts and black blazers. They are framed by a speech bubble, and the assono logo is displayed in the bottom right corner of the image.


22.08.2024

On air! Guests of the podcast “Chatbots and AI” – Part 2






The image shows Melanie Schwede (left) and Dr. Nika Meyer (right). Both are wearing white Shirts and black blazers. They are framed by a speech bubble, and the assono logo is displayed in the bottom right corner of the image.


15.08.2024

On air! Guests of the podcast “Chatbots and AI” – Part 1






A group photo shows Master Management students Marc-Christian Fiedler, Jacqueline Meier, Ella Riffel, Marie Sophie Bräuer, and Leonie Dill together with the HOLZRICHTER Berlin team Antonio Batinovic, Laura Backhauß, and Johannes Stopa, as well as Professor Maik Hammerschmidt and research associate Henrietta Batinovic.


03.07.2024

Successful Practice Project with HOLZRICHTER Berlin







Group photo with Katharina Berendes. All participants of the Journal Publishing Workshop.


29.06.-04.07.2024

Transforming people and processes for a better world - European Operations Management Association 2024







Group photo from the ECIS. Göttingen professors and research assistants at the harbour of Paphos on Cyprus.


17.-19.06.2024

People First: Constructing Digital Futures Together - Participation in the European Conference on Information Systems 2024







Cover picture of the journal Psychology & Marketing .


15.06.2024

New Top Journal Publication on Gamification of AI Agents






Portrait photo of Nika Meyer. She is wearing a white blouse and a gray sweater.


02.04.2024

Welcome back Nika!







Cover image of the journal 'European Journal of Operational Research', designed in a color scheme of various shades of green and white. The design is simple and focuses on the title in large, clear letters.


02.04.2024

New A-journal publication on efficiency measurement in retail







Cover image of the journal 'Management & Sustainability: An Arab Review', showing a smiling little boy proudly holding a green, leafy plant in both hands.


30.03.2024

“Management & Sustainability: An Arab Review” indexed in Scopus database







Selfie of a large group of 18 people, consisting of nine women and nine men, smiling at the camera. They are standing close together. In the background is a clear blue sky with a few clouds.


20.03.2024

Research and spirituality in the mountain monastery: Marketing chairs meet for a joint colloquium





















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