Chair of Marketing and Innovation Management










View of the Oeconomicum. In the foreground blooming pink cherry trees can be seen.










CHAIR OF MARKETING AND INNOVATION MANAGEMENT














We help in shaping the future of marketing:


How can we utilize new technological knowledge to develop innovative products and services that meet the demands of markets and society?

And how does marketing change when companies no longer (only) operate in physical but virtual realities?

What is the role of marketing in a world where customers increasingly interact with chatbots or avatars instead of humans?


Through our teaching we enable students to answer such questions. With our research we support managers in making decisions for sustainable business practices and responsible innovations.

Get to know our team and learn more about courses, theses, projects and much more.





Portrait photo of Maik Hammerschmidt. He is wearing a white and red striped shirt and glasses.


Prof. Dr. Maik Hammerschmidt


























NEWS






The picture shows Professor Hammerschmidt with the academic staff of the chair. They are standing next to each other in front of the castle.


15.11.2024

Marketing Symposium Münster


On November 15, 2024, the Chair of Marketing and Innovation Management participated in the Marketing Symposium Münster. This year, the event was held under the theme "Market-Oriented Corporate Management in Times of AI."






The picture shows the team from the Chair of Marketing and Innovation Management. They are standing next to each other in a semi-circle, each holding an alpaca by the hand.


11.10.2024

Alpaca Hike


On October 11, 2024, a special team event took place at the Angersteiner Bauernhof. The main highlight was an alpaca hike, which provided both relaxation and many enjoyable shared moments. Together with the alpacas, the beautiful surroundings of the farm were explored.



The image shows Melanie Schwede (left) and Dr. Nika Meyer (right). Both are wearing white Shirts and black blazers. They are framed by a speech bubble, and the assono logo is displayed in the bottom right corner of the image.


22.08.24

On air! Guests of the podcast “Chatbots and AI” – Part 2


Part 2 of the podcast episode with Dr. Nika Meyer and Melanie Schwede is now online! In this episode, we discuss with Thomas Bahn whether chatbots should be humanized and how they can best handle mistakes. Tune in now!





The image shows Melanie Schwede (left) and Dr. Nika Meyer (right). Both are wearing white Shirts and black blazers. They are framed by a speech bubble, and the assono logo is displayed in the bottom right corner of the image.


15.08.24

On air! Guests of the podcast “Chatbots and AI” – Part 1


Our colleagues Melanie Schwede and Dr. Nika Meyer were guests on the podcast "Chatbots and AI" by the company assono, where they discussed the topic "How chatbots can increase customers' purchase intentions" with Thomas Bahn.














OUR TEAM


Get to know the team members of our chair.






  • Portrait photo of Nika Meyer. She is wearing a white shirt and a beige blazer.



    Post-Doc

    Dr. Nika Meyer





  • Portrait photo of Henrietta Batinovic. She is wearing a black turtleneck sweater.



    Research Associate

    Henrietta Batinović





  • Portrait photo of Katharina Berendes. She is wearing a white and blue striped shirt and a dark blue blazer.



    Research Associate

    Katharina Berendes





  • Portrait photo of Leah Lennig. She is wearing a white shirt and a black blazer.



    Research Associate

    Leah Lennig





  • Portrait photo of Melanie Schwede. She is wearing a white shirt and a dark blue blazer.



    Research Associate

    Melanie Schwede





  • Portrait photo of Daniel Eichenberg. He is wearing a black T-shirt.



    External PhD Candidate

    Daniel Eichenberg





  • Portrait photo of Maik Hammerschmidt. He is wearing a white and red striped shirt and glasses.



    Chairholder

    Prof. Dr. Maik Hammerschmidt



















HIGHLIGHTS OF OUR STUDY PROGRAMME



















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Discover the future of marketing


Are you looking for a flexible degree that aligns with your interests or a broad education in business administration? Our Master in Management with "Flexi-Focus" is just right for you!


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Do you have any questions?


Please do not hesitate to contact us.




Chair of Marketing and Innovation Management

Faculty of Business and Economics

Georg-August-Universität Göttingen

Platz der Göttinger Sieben 3

(Oeconomicum)

Secretary's Office in Room 1.206

37073 Göttingen




Tel. +49 551 39-26546

Fax +49 551 39-26547

innovationsmanagement@wiwi.uni-goettingen.de


Office hours: By appointment