PROFESSOR ISABELL LENZ
SHORT CV
Since 2022
Professor of Sustainable Management, Technische Hochschule Mittelhessen, Gießen
2018-2022
Senior Consultant, :response - ESG & Sustainability Consulting, Frankfurt/Main
2016 – 2017
Post-Doc, Chair of Marketing and Innovation Management, Georg-August-University of Göttingen
2016
Doctorate in Marketing (Dr. rer. pol.), Georg-August-University of Göttingen
2011 - 2016
Research Associate, Chair of Marketing and Innovation Management, Georg-August-University of Göttingen
2004 - 2011
Studies of sociology, economics, and psychology, Johannes Gutenberg-University of Mainz
2007 - 2008
Study abroad, University of Mälardalen, Västerås, Sweden
PRACTICAL EXPERIENCE
- Student Assistant, participation in the empirical project "Determinants of Educational Participation", Tutor of SPSS course (Department "Organization of Work and Occupation", Prof. Dr. Peter Preisendörfer, Institute of Sociology, University of Mainz)
- Student Assistant in Market & Business Analysis (Deutsche Börse AG, Eschborn)
- Internship in Market Research (Synovate GmbH, Wiesbaden)
- Student Assistant, Tutor of statistics (Department "Organization of Work and Occupation", Prof. Dr. Peter Preisendörfer, Institute of Sociology, University of Mainz)
REFEREED JOURNAL ARTICLES
- Can doing good lead to doing poorly? Firm value implications of CSR in the face of CSI, Journal of the Academy of Marketing Science, Vol. 45, No. 5, pp. 677-697, 2017 (with M. Hammerschmidt, H. Wetzel), Impact Factor: 18.2
REFEREED CONFERENCE PROCEEDINGS
- Firm Value Effects of Stakeholder Welfare Protection and Enhancement: The Role of Marketing Levers, Proceedings of the 42nd EMAC Conference, Oslo, Norway, 2016 (with H. Wetzel, M. Hammerschmidt)
- Doing Good After Doing Bad: Firm Value Implications of Distinct Corporate Social Responsibility Engagements, AMA Winter Educators Conference Proceedings, Las Vegas, NV, USA, 2016 (with H. Wetzel, M. Hammerschmidt)
- Strengthening Firm’s Societal Role – How Compensation Strategies Help to React on Social Misconduct, Proceedings of the 42nd EMAC Conference, Istanbul, Turkey, 2013 (with H. Wetzel, M. Hammerschmidt)
- 'Goodwill Hunting' - How Companies Should React on Social Misconduct, AMA Winter Educators Conference Proceedings, Las Vegas, NV, USA, 2013 (with H. Wetzel, M. Hammerschmidt)
- How Companies Should React on Social Misconduct – The Role of In- and Extra-Domain Compensation, AMA Summer Educators Conference Proceedings, Chicago, IL, USA, 2012 (with M. Hammerschmidt, H. Wetzel)
- The Impact Of Google Search And Print Media On Private Investors’ Trading Volume, Proceedings of the 41st EMAC Conference, Lisbon, Portugal, 2012 (with N. Jabs, H. Wetzel)
Contact
Dr. Isabell Lenz
Professor of Sustainable Management
Technische Hochschule Mittelhessen
THM Business School
Gießen
Wiesenstraße 14, 35390 Gießen
Phone: +49 641-309 -2756
isabell.lenz@w.thm.de