Isabell Keup has been studying Management (M.Sc.) with a focus on Marketing and E-Business Management at the Georg-August University of Göttingen since the winter semester 2025/2026. In the summer semester 2025, she successfully completed the bachelor’s degree program International Business Administration (B.Sc.) with a focus on Marketing at Fulda University of Applied Sciences and, during this time, completed a semester abroad at the University of Split.



During her studies, she worked for the Department of Business at Fulda University of Applied Sciences and was able to gain valuable practical experience in marketing, particularly in online marketing.



Since February 2026, Isabell Keup has been working as a student student assistant at the Chair of Marketing and Consumer Behavior. In parallel, she is employed at the Department of Business Administration at the Georg-August University of Göttingen.