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Food Marketing: Research Projects

We analyze how nutritional labeling, ethical labels, and self-regulation influence purchasing behavior when it comes to food. Using innovative methods, we develop strategies for more sustainable and informed food choices.

REFEREED JOURNAL ARTICLES

2025

Rescue us all! the effects of the “rescued” claim for familiar and unfamiliar food ingredients, in: Food Quality and Preference, 127, 1-6.
(Y. Boztug, F. Carneiro, S. Jahn, J. Aschemann-Witzel)

2025

Do ingredients matter? Exploring consumer preference for abstract vs. concrete descriptors of plant-based meat and dairy alternatives, in: Future Foods 11, 1-10.
(A. Erhard, S.-D. Lieke, S. Stetkiewic)

2025

Examining public support for comprehensive policy packages to tackle unhealthy food environments, in: Public Health Nutrition. 2025;28(1):e7, 1-11.
(Y. Boztug, S. Wahnschafft, A. Spiller, P. von Philipsborn, D. Lemken)

2024

Substitution patterns and price response for plant- based meat alternatives, in: PNAS Special Feature on the Sustainability of Animal- Sourced Foods and Plant-Based Alternatives. 121 (50) e2319016121
(A. Erhard, S. Jahn, D. Guhl)

2024

Tasty or sustainable? Goal conflict in plant-based food choice, in: Food Quality and Preference, 120, 1-11.
(Y. Boztug, A. Erhard, S. Jahn)

2024

A choice architect’s guide to the (autonomous) galaxy: A systematic scoping review of nudge intrusiveness in food choices, in: Humanities & Social Sciences Communications, 11, 1030.
(A. Erhard, D. Lemken, S. Wahnschafft)

2024

Climate-neutral labeling for climate-friendly vs. climate-harmful food products: Consumer perceptions and implications, in: Business Strategy and The Environment, 4441–4455.
(Y. Boztug, G. Stremmel, O.Elshiewy)

2023

How do defaults and framing influence food choice? An intervention aimed at promoting plant-based choice in online menus, in: Appetite, 190, 1-12.
(Y. Boztug, A. Erhard, D. Lemken)

2023

Acceptance of insect foods among Danish children: Effects of information provision, food neophobia, disgust sensitivity, and species on willingness to try, in: Food Quality and Preference, 104, 104713.
(A. Erhard, M. Águas Silva, M. Damsbo-Svendsen, B. E. Menadeva Karpantschof, H. Sørensen, M. Bom Frøst)

2023

Truthful yet misleading: Consumer response to ‘low fat’ food with high sugar content, in: Food Quality and Preference, 109, 1-10.
(Y. Boztug, S. Jahn, O. Elshiewy, T. Döring)

2023

That's not natural! Consumer response to disconfirmed expectations about ‘natural’ food, in: Appetite, 180, 1-10.
(Y.Boztug, H. Schirmacher, O. Elshiewy)

2022

Vegan labeling for what is already vegan: Product perceptions and consumption intentions, in: Appetite, 175, 1-12.
(Y. Boztug, G. Stremmel, O. Elshiewy, F. Carneiro-Otto)

REFEREED CONFERENCE PROCEEDINGS

2025

The Labeling Dilemma: How Labels and Claims Shape Product Perception and Purchase Intention for Upcycled Foods, in: Proceedings of the European Marketing Academy, 54th, (126337), Madrid, Spain.
(Y. Boztug, A. S. Ergün, S. Jahn)

2024

Goal Conflict in Plant-Based Food Choice, in: Proceedings of the European Marketing Academy, 53rd, (119044), 1-10, Bucharest, Romania.
(Y. Boztug, A. Erhard, S. Jahn)

2024

Rescue us all! The effect of the rescue-based claim for familiar and unfamiliar food ingredients, in: Proceedings of the European Marketing Academy Conference, 53rd, 1-10, (119618), Bucharest, Romania.
(Y. Boztug, F. Carneiro-Otto, S. Jahn, J. Aschemann-Witze)

2023

Choosing vegan feels good, doesn’t it? Effects of gender-congruency cues on vegan-labeled products, in: Proceedings of the European Marketing Academy Conference, 52nd, 1-10, Odense, Denmark.
(Y. Boztug, F. Carneiro-Otto)

2022

Naturally disconfirmed: Which and why disconfirmed expectations about ‘natural’ food can backfire, in: Association for Consumer Research Latin America Conference, Quito, Ecuador.
(Y. Boztug, H. Schirmacher, O. Elshiewy)

2021

When insect consumption is socially risky: Social norms as a major barrier to widespread acceptance of non-normative food, in: 49th ACR Conference, Seattle, USA.
(Y. Boztug, G. Stremmel, O. Elshiewy)

2021

That’s not Natural! Consumer Response to Disconfirmed Expectations about Food with "Natural" Claims, in: Food Reformulation – Regulation and Marketing, Munich, Germany.
(Y. Boztug, H. Schirmacher, O. Elshiewy)

2021

That’s not Natural! Consumer Reactions to Disconfirmed Expectations about ‘Natural’ Food, in: Proceedings of the 50th European Marketing Academy Conference, Madrid, Spain.
(Y. Boztug, H. Schirmacher, O. Elshiewy)