Consultation Hour: By appointment
PUBLICATIONS BY DR. HELENA SCHIRMACHER
REFEREED JOURNAL ARTICLES
REFEREED CONFERENCE PROCEEDINGS
(with H. Schirmacher, O. Elshiewy, Y. Boztuğ)
Contact
Dr. Helena Schirmacher
Chair of Marketing and Consumer Behavior
Faculty of Business and Economics
Georg-August-Universität Göttingen
Platz der Göttinger Sieben 3 (Oeconomicum)
Room 1.235
37073 Göttingen
Tel.: +49 (0)551 / 39-29048
Email: helena.schirmacher@uni-goettingen.de
2022
Naturally disconfirmed: Which and why disconfirmed expectations about ‘natural’ food can backfire, in: Association for Consumer Research Latin America Conference, Quito, Ecuador.