Chair of Marketing and Retail Management

Personal Details

Between 2014 and 2018, Denise Pape studied business administration at the Georg-August University of Göttingen. She graduated with a Bachelor of Science degree with a thesis on "Channel choice of consumers in food retailing - A transaction cost theoretical analysis".

Denise Pape also completed her master's degree in Marketing and E-Business at the Georg-August University of Göttingen. In her master's thesis, she investigated the effect of experiential value through augmented reality technologies in retail on the customer's intention to visit, purchase and recommend. In June 2021, she obtained the degree of Master of Science.

During her studies, Denise Pape gained diverse practical experience. She completed an internship at the BMW AG in the Digital Interactions department. She also worked as a student trainee at the Sartorius AG in the Organizational Development department.

Since June 2021, Denise Pape has been working as a research assistant at the Chair of Marketing and Retail Management.

Research Focus:

  • Augmented Reality (AR) in retail
  • Ethical and Moral Determinants of XR-Technologies
  • Experiential Retailing


Reviewer Activities

  • International Journal of Retail & Distribution Management

    • Academy of Marketing Science (AMS)

      • American Marketing Association (AMA)

        • Hawaii International Conference on System Sciences (HICSS)