Course for Master's Programmes

Module M.WIWI-BWL.0075

Lecturer: Prof. Dr. Yasemin Boztug

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Teaching Assistant: Ahmet Samet Ergün

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Time and Place:

Lecture:

Tuesdays, 12:15 pm – 1:45 pm, 27.10.2026 - 08.12.2026, Room: ZHG 105

Thursdays, 12:15 pm – 1:45 pm, 29.10.2026 - 10.12.2026, Room: ZHG 001


Tutorial:

Wednesdays, 2:15 pm - 3:45 pm, 04.11.2026 - 09.12.2026, Room: ZHG 003

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Required Examination:

Written exam: 60 Minutes - 6 Credits

Exam Date:

Date: Tuesday, 15.12.2026, 12:30 pm - 1:30 pm

Room: ZHG 001

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Learning outcomes/core skills:

After successful attendance, the students should be able to implement the most important determin-ants of pricing policy and pricing management, as well as to apply selected marketing techniques, ma-rketing strategies, psychological and economic theories for the analysis of optimal pricing strategies. Further, the students learn to investigate the pricing strategy from a B2B and B2C perspective, compl-eted on case studies and caselets.

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Contents of the lecture:

• Introduction to pricing strategy


• Value creation


• Market segmentation and pricing structure


• Price adjustment


• Pricing strategy and price level


• Cost and financial analysis